Google Business Profile
Own your local search presence.
Full setup, optimisation and ongoing management of the profile that for many local businesses generates more calls and direction requests than the website does.
- Timeline
- 2–4 weeks setup, then ongoing
- Discipline
- Search Visibility
The problem
The profile was claimed years ago, has the wrong category, old hours, four photos and three unanswered reviews. It is often the first thing a customer sees, and it is nobody’s job.
Who this is for
- Any business with a physical location or service area
- Businesses whose profile is unclaimed or neglected
- Multi-location operators needing consistency
- Anyone getting calls from the profile but not tracking them
What you actually get
Deliverables, not adjectives. Every item below is something that gets handed over.
Claim & verification
Ownership claimed and verified, including handling of duplicate or hijacked listings.
Category strategy
Primary and secondary categories chosen deliberately. The single highest-leverage field on the profile.
Complete information
Services, products, attributes, hours, holiday hours, service areas and description, all filled properly.
Photo & media programme
A brief for what to shoot and a schedule for adding it, since freshness is a visible ranking signal.
Posts & offers
Regular updates, offers and events published to the profile.
Review management
Request system, response templates and monitoring. Responded-to reviews read better to both customers and Google.
Call & action tracking
Tracking calls, direction requests and website clicks so the profile’s contribution is visible.
Q&A seeding
The questions customers always ask, answered on the profile before they have to ask.
How it runs
Audit & claim
Verify ownership, find duplicates, assess current completeness.
Optimise
Categories, services, attributes and description.
Populate
Photos, products, posts and Q&A.
Manage
Ongoing posts, review responses and reporting.
What it’s designed to do
- Make the profile complete and accurate
- Improve visibility for nearby searches
- Convert profile views into calls and visits
- Keep reviews answered and current
These describe what the system is built to do. They are not guaranteed outcomes — results depend on your offer, market and team, and anyone promising otherwise is guessing.
Technology
Chosen per project. We do not use every tool on every build.
Straight answers
Rarely. Most profiles use a fraction of the available fields, and the unused ones are exactly what drives ranking and conversion.
Ready to talk about google business profile?
Tell us the problem you’re solving. If this isn’t the right service for it, we’ll say so and point you at the one that is.