Local SEO
Win the map, win the catchment.
Visibility in local search and the map pack, where most “near me” decisions are actually made. For a catchment business, ranking third in the map pack matters more than ranking first nationally.
- Timeline
- 3–6 weeks setup, then ongoing
- Discipline
- Search Visibility
The problem
A business serves one city but is invisible on the map when somebody two kilometres away searches for exactly what it sells. Inconsistent listings across directories make it worse.
Who this is for
- Restaurants, salons, spas, clinics and gyms
- Retail with physical locations
- Service businesses with a defined catchment
- Multi-location businesses with inconsistent listings
What you actually get
Deliverables, not adjectives. Every item below is something that gets handed over.
Google Business Profile optimisation
Categories, attributes, services, hours, products and photos completed properly and kept current.
Citation audit & cleanup
Name, address and phone made consistent across directories. Inconsistency is a leading cause of weak local ranking.
Local landing pages
A real page per location with genuinely local content, not the same page with the city name swapped.
LocalBusiness schema
Structured data with geo-coordinates, opening hours and service area.
Review strategy
A compliant system for requesting reviews, plus response templates. Never incentivised or fake.
Map pack tracking
Grid-based rank tracking, because local ranking varies street by street.
How it runs
Audit
Profile completeness, citation consistency, review profile and current map visibility.
Clean up
Fix listings, remove duplicates, standardise details everywhere.
Optimise
Profile, location pages and schema.
Build signals
Reviews, posts and local content on an ongoing cadence.
What it’s designed to do
- Appear in the map pack for nearby searches
- Give consistent business information everywhere it is listed
- Generate a steady flow of genuine reviews
- Turn map visibility into calls and directions
These describe what the system is built to do. They are not guaranteed outcomes — results depend on your offer, market and team, and anyone promising otherwise is guessing.
Technology
Chosen per project. We do not use every tool on every build.
Straight answers
Often faster than organic SEO. Six to twelve weeks is common once listings are clean and reviews start arriving.
Ready to talk about local seo?
Tell us the problem you’re solving. If this isn’t the right service for it, we’ll say so and point you at the one that is.