E-commerce
Stores built around checkout completion, not catalogue size.
An online store designed around the three moments that decide whether a sale happens: search, the product page, and checkout. Most stores lose money in those three places and spend their budget everywhere else.
- Timeline
- 6–12 weeks
- Discipline
- Digital Experiences
The problem
Traffic arrives, carts fill, and then most of them are abandoned. The cause is almost always friction at checkout, weak product pages, or search that cannot find the product the customer typed.
Who this is for
- Retailers with a real catalogue and real fulfilment
- Brands selling direct instead of only through marketplaces
- Businesses whose current store converts poorly despite decent traffic
- Sellers who need both online checkout and WhatsApp ordering
What you actually get
Deliverables, not adjectives. Every item below is something that gets handed over.
Search that works
Typo tolerance, synonyms and sensible ranking. Site search is the highest-intent surface in any store and usually the worst built.
Product pages built to convert
Imagery, variants, stock, delivery expectation and returns answered on the page, before the customer has to ask.
Short checkout
Guest checkout, minimum fields, address autofill, visible total with no late surprises.
Payments & logistics
Payment gateway and shipping provider integrated, tested end to end with real transactions.
Abandonment recovery
WhatsApp or email follow-up on abandoned carts, with consent.
Analytics & funnel tracking
Every funnel step instrumented so you can see exactly where the drop-off is.
How it runs
Catalogue & funnel audit
Where the current store loses people, measured rather than guessed.
Design the three moments
Search, product page, checkout. Designed first, everything else after.
Build & integrate
Store, payments, shipping and inventory wired together.
Test with real orders
Real transactions, real refunds, real edge cases before launch.
Launch & optimise
Live, then iterate against funnel data.
What it’s designed to do
- Reduce abandonment at the checkout step
- Help customers find the product they already wanted
- Answer purchase objections on the page
- Recover a share of abandoned carts with consent
These describe what the system is built to do. They are not guaranteed outcomes — results depend on your offer, market and team, and anyone promising otherwise is guessing.
Technology
Chosen per project. We do not use every tool on every build.
Straight answers
Shopify is often correct and we will say so. Custom makes sense when your catalogue logic, pricing rules or integrations do not fit the platform.
Ready to talk about e-commerce?
Tell us the problem you’re solving. If this isn’t the right service for it, we’ll say so and point you at the one that is.