WhatsApp Commerce
Sell without forcing customers through checkout.
Product discovery on your website, order completion in WhatsApp. The customer builds a basket, taps once, and the order arrives with you as a pre-filled message. No account, no card entry, no abandoned checkout.
- Timeline
- 2–5 weeks
- Discipline
- Digital Experiences
The problem
For a large share of Indian customers, checkout is the friction. They will happily message a business but will not create an account and enter card details to order dinner.
Who this is for
- Restaurants, cloud kitchens and food businesses
- Pharmacies and local retail
- Salons, spas and appointment businesses
- Any business already taking most orders over WhatsApp informally
What you actually get
Deliverables, not adjectives. Every item below is something that gets handed over.
Catalogue with basket
Browsable, filterable products with quantities and live totals. The shopping part of a store without the checkout part.
Pre-filled order handoff
One tap opens WhatsApp with items, quantities and total already written. The customer only has to press send.
Contextual messaging
Different entry points produce different opening messages, so you always know what the customer was looking at.
Order formatting
Orders arrive in a consistent, readable format your team can act on without asking three follow-up questions.
Business API option
Where volume justifies it, upgrade to the official WhatsApp Business API with automation and templates.
Click-to-call fallback
Because some customers will always prefer to ring.
How it runs
Order flow design
Exactly what your team needs to receive in order to fulfil without a back-and-forth.
Catalogue build
Products, categories, pricing rules and options.
Handoff & formatting
Message templates tuned against real orders.
Launch
Live, with staff briefed on the new inbound format.
What it’s designed to do
- Remove the checkout step that loses orders
- Start a conversation where upsells are natural
- Let customers order without creating an account
- Keep the order history in a thread both sides can see
These describe what the system is built to do. They are not guaranteed outcomes — results depend on your offer, market and team, and anyone promising otherwise is guessing.
Technology
Chosen per project. We do not use every tool on every build.
Straight answers
Not to start. Deep links work with an ordinary WhatsApp Business account. The API becomes worthwhile once volume or automation demands it.
Ready to talk about whatsapp commerce?
Tell us the problem you’re solving. If this isn’t the right service for it, we’ll say so and point you at the one that is.