3D Websites
Immersive experiences that make a brand impossible to confuse.
A real-time 3D website built in WebGL, running in the browser. No plugin, no app, no download. Used properly, 3D is not decoration: it holds attention long enough for the argument to land, and it makes a brand memorable in a category where every competitor looks the same.
- Timeline
- 5–9 weeks, depending on scene complexity
- Discipline
- Digital Experiences
The problem
In crowded categories every site uses the same template, the same stock photography and the same three-column layout. Visitors cannot tell two businesses apart, so they default to whoever is cheapest.
Who this is for
- Brands in visually crowded categories where differentiation is the whole problem
- Businesses selling a considered, high-ticket product or service
- Companies whose product is genuinely hard to explain in flat text and photos
- Studios, architects and manufacturers with spatial or physical work to show
What you actually get
Deliverables, not adjectives. Every item below is something that gets handed over.
Art direction & 3D concept
Two or three directions explored as stills before a single line of shader code is written, so the look is agreed before the expensive part begins.
Real-time 3D scene
Custom geometry, materials and lighting built in Three.js / React Three Fiber, running at 60fps on desktop and degrading gracefully on mobile.
Scroll-driven camera direction
The camera moves through the scene as the visitor reads, so each section is framed deliberately instead of sitting on a static backdrop.
Performance tiering
Device capability is detected at load, and geometry, particle counts and post-processing scale to match. A mid-range phone gets a version it can actually run.
Full responsive build
Designed separately for phone rather than shrunk down, because a 3D layout that works at 1440px rarely works at 390px.
Accessibility & reduced-motion
Keyboard navigation, semantic markup and a genuine prefers-reduced-motion path that freezes animation without breaking the page.
Source, repo and documentation
You own the code. Handed over with a README a developer who was not in the room can actually follow.
How it runs
Concept
We agree what the 3D is for. If it has no job beyond looking expensive, we will tell you and build something else.
Art direction
Still frames and a motion reference, approved before production. Cheap to change here, expensive to change later.
Build
Scene, interaction and page built together. The 3D and the content are never designed by separate people.
Optimise
Profiled on real hardware. Frame budget, bundle size and load sequence tuned until it holds 60fps.
Launch & handover
Deploy, analytics, documentation, and a walkthrough so your team can run it.
What it’s designed to do
- Hold attention long enough for your positioning to register
- Make the brand memorable against near-identical competitors
- Explain a product visually that text struggles to describe
- Signal a level of investment that justifies premium pricing
These describe what the system is built to do. They are not guaranteed outcomes — results depend on your offer, market and team, and anyone promising otherwise is guessing.
Technology
Chosen per project. We do not use every tool on every build.
Straight answers
Not if it is built properly. The 3D layer loads after the readable content, so first paint never waits on it, and device tiering scales the scene to the hardware. This site ships around 150 kB before any 3D arrives.
Ready to talk about 3d websites?
Tell us the problem you’re solving. If this isn’t the right service for it, we’ll say so and point you at the one that is.