GEO. Generative Engine Optimization
Be discoverable by humans. And by AI.
Structuring your brand information so it can be understood, cited and recommended by AI-powered search and answer engines. A growing share of buying research now happens in a conversation with a model rather than on a results page.
- Timeline
- 6–12 weeks, then ongoing
- Discipline
- Search Visibility
The problem
Customers increasingly ask an AI assistant instead of searching. If your business is not structured in a way those systems can parse and cite, you are absent from an answer that never showed a list of ten links for you to compete on.
Who this is for
- Businesses whose customers research before buying
- B2B and considered-purchase categories
- Brands already investing in SEO and wanting to stay ahead
- Companies whose category is being summarised by AI assistants
What you actually get
Deliverables, not adjectives. Every item below is something that gets handed over.
Entity definition
Making it unambiguous what your business is, what it does and where. Across your site and the wider web.
Structured data depth
Comprehensive, accurate schema so machines can extract facts without inferring them.
Answer-shaped content
Content organised around the questions people actually ask, with the answer stated directly rather than buried in three paragraphs of preamble.
Citation-worthy assets
Original data, clear definitions and reference material that gives an answer engine a reason to cite you.
Consistency across sources
Your facts aligned across the site, directories, profiles and third-party mentions, because contradictions make a model distrust all of it.
Visibility monitoring
Tracking whether and how your brand appears in AI answers for your category.
How it runs
Entity audit
How your business is currently represented and understood across the web.
Structure
Schema, facts and site organisation cleaned up.
Content
Answer-shaped material for the questions that matter commercially.
Monitor
Track appearance in AI answers and adjust.
What it’s designed to do
- Make your business machine-readable and unambiguous
- Improve the chance of being cited in AI-generated answers
- Keep your facts consistent wherever they appear
- Complement rather than replace conventional SEO
These describe what the system is built to do. They are not guaranteed outcomes — results depend on your offer, market and team, and anyone promising otherwise is guessing.
Technology
Chosen per project. We do not use every tool on every build.
Straight answers
The behaviour change is real. People genuinely research in AI assistants now. The tactics are early and evolving, and we will not pretend the playbook is settled.
Ready to talk about geo. generative engine optimization?
Tell us the problem you’re solving. If this isn’t the right service for it, we’ll say so and point you at the one that is.