Website AI Chatbots
Conversations that don’t feel like forms.
An AI assistant on your website that answers questions from your actual content, captures intent conversationally, and moves the visitor into WhatsApp or a booking when they are ready.
- Timeline
- 3–6 weeks
- Discipline
- AI + Automation
The problem
A visitor has one specific question standing between them and buying. Your FAQ does not cover it, the contact form feels like homework, so they leave and you never learn what the question was.
Who this is for
- Businesses with detailed products that generate repeat questions
- Sites with high traffic and low enquiry rates
- Teams answering the same twenty questions by email every week
- Anyone who wants to know why visitors leave without converting
What you actually get
Deliverables, not adjectives. Every item below is something that gets handed over.
Knowledge base from your content
Trained on your pages, pricing, policies and documents, so the answers are yours rather than invented.
Grounded answers
Configured to answer from your material and say “I’ll check with the team” instead of improvising. Hallucinated pricing is worse than no chatbot.
Conversational capture
Details collected through dialogue rather than a nine-field form.
Handoff to WhatsApp or human
When intent is high, the conversation moves to the channel where it can close.
Unanswered question log
Every question it could not answer, collected. The most useful content brief you will ever get.
Tone & brand voice
Configured to sound like your business, not like a generic assistant.
How it runs
Content audit
What the bot can legitimately answer, and where the gaps are.
Design & guardrails
Scope, tone, escalation triggers, and explicit no-go topics.
Build & test
Tested against real questions from your inbox, not invented ones.
Launch & review
Live, with monthly transcript review to close knowledge gaps.
What it’s designed to do
- Answer the specific question blocking a purchase
- Capture intent from visitors who would never fill a form
- Show you what your content fails to explain
- Route high-intent visitors to a human quickly
These describe what the system is built to do. They are not guaranteed outcomes — results depend on your offer, market and team, and anyone promising otherwise is guessing.
Technology
Chosen per project. We do not use every tool on every build.
Straight answers
It is configured to answer only from your content and to defer when unsure. That is a deliberate constraint. A confident wrong answer about pricing costs you more than a deferral.
Ready to talk about website ai chatbots?
Tell us the problem you’re solving. If this isn’t the right service for it, we’ll say so and point you at the one that is.